According to the latest IDC Q2 2025 report, the Philippines smartphone market experienced strong growth, with Transsion Group (TECNO, Infinix, and itel) holding the top spot. Transsion recorded a 39.7% market share and an impressive 53.4% YoY growth, cementing its dominance.
Top Smartphone Brands in the Philippines – Q2 2025
- Transsion – 39.7% (+53.4% YoY)
- Xiaomi – 14.2% (+35.7% YoY)
- Samsung – 12.6% (+17.6% YoY)
- vivo – 10.0% (-21.9% YoY)
- realme – 8.8% (-17.1% YoY)
Notably, Xiaomi climbed to second place, overtaking Samsung, thanks to strong demand for its POCO lineup, particularly the POCO F7 Series. Meanwhile, Transsion’s TECNO and Infinix brands fueled growth through affordable camera-centric and gaming-focused smartphones such as the TECNO CAMON 40 Series, Infinix GT 30 Pro, and NOTE 50 Series.
Regional Smartphone Market: Southeast Asia Trends
The entire Southeast Asian (SEA) smartphone market posted a 2.7% YoY growth in Q2 2025, led by:
- Philippines: +17.2%
- Malaysia: +7.8%
Other SEA markets such as Indonesia, Thailand, and Vietnam saw more modest or negative results. Interestingly, while OPPO typically ranks No. 2 or No. 3 in neighboring countries, it failed to break into the top 5 in the Philippines this quarter.
Another major highlight: the premium $800+ smartphone segment grew by double digits YoY across the region, showing that consumers are increasingly investing in higher-end devices for longer-term use, while budget and mid-range devices continue to benefit from cautious spending trends.
🔎 FAQs
Q: Which brand is the No. 1 smartphone vendor in the Philippines in Q2 2025?
A: Transsion Group (TECNO, Infinix, itel) leads with 39.7% market share and 53.4% YoY growth.
Q: Did Xiaomi overtake Samsung in the Philippines?
A: Yes. Xiaomi now ranks No. 2 with 14.2% share, ahead of Samsung’s 12.6%.
Q: What drove Transsion’s growth in Q2 2025?
A: Affordable mid-range smartphones like the TECNO CAMON 40 and Infinix GT 30 Pro boosted sales.
Q: How is the Southeast Asia smartphone market performing overall?
A: The SEA region grew 2.7% YoY, led by the Philippines (+17.2%) and Malaysia (+7.8%).
Q: Which smartphone segment grew the fastest in SEA?
A: The premium $800+ segment saw double-digit YoY growth.
